Is Your Website Helping Your Business?

No matter how small your business is, a website is completely necessary. The power of word of mouth through consumers and their friends is a major tool for businesses. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.

Who you are

What does your business stand for? What does your business do? What are your missions for your own business and the industry?

These are all questions that potential customers may have, and your website should clearly have the answers!

While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research.

And, if you don’t have the answers for their questions, they might move on to your competition.

 

Location, location, location!

Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.

Some may need their product by a certain date, others will want to come into your store location, even more may want to figure out shipping costs.

If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.

Let’s talk

Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.

This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.

But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.

If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.

AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.)

 

Easy-to-read copy

Think of a website that you would use. The most impressive ones have very little copy on their home page.

While this may vary depending on industry, limiting the information you throw at your potential market will hopefully increase their site-time.

Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.

 

A feedback section

Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.

 

Something to do

Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.

 

Why?

When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and they click on it.

If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.

More people are using the internet everyday. The number of daily users keeps growing, and will continue growing, as internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to us at inMark Media. We would love to answer any questions or work on a strong responsive website for you and your business. Below is an example of our work for a local restaurant in Westchester. 

Source: https://inmarkmg.com/web-development/what-your-website-should-contain-2/

Source: https://inmarkmg.wordpress.com/2018/02/09/is-your-website-helping-your-business/

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Follow These 5 Steps For a Better Morning!

Personal growth is to success as water is to the ocean. The more water there is, the bigger the ocean is. The more personal growth you achieve, the more success you’ll achieve.

Personal growth is so great because no one else can do it for you. It is simply up to you to create a mindset that fosters self-development.

Yes, some people are born into money or a successful family, but success, especially in self-development, means more than monetary funds. Truly successful people find an impeccable balance between work, social, and familial life. However, it will take practice and habits to develop such success. Luckily, there are five habits you can begin instantly (and without dropping a single penny) that may lead you on a path to intrinsic and external success.

Make your bed

It’s the first task you complete that will positively affect your mindset for the rest of the day. It may seem like a small task that is too superficial or minuscule to make much of a difference, but in fact that’s completely untrue. Its minuteness is exactly what makes it so spectacularly powerful.

The Power of Habit author, Charles Duhigg attributes productivity with bedmaking. In his highly acclaimed book, he states “making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.” One of the most important parts of a bed-making habit, is that it starts at the beginning of your day, Duhigg suggests. He calls it a “keystone habit,” because it creates a spiral effect of productive behavior.

In his famous address during the 2014 commencement at the University of Texas, Navy Seal William H. McCraven, addressed the crowd of graduates with a simply proposition: make your bed, and your will succeed. Specifically, he advised “If you want to change the world, start off by making your bed. If you make your bed every morning, you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task, and another, and another. And by the end of the day that one task completed will have turned into many tasks completed.”

Eat breakfast

And… not just any breakfast. As the saying goes, this meal is the most important meal of the day—and for good reason.

Your body was just on complete mental and physical shutdown for 6-8 hours (or maybe less, if it’s a stressful week). When you wake up, you are essentially rebooting your entire system. Breakfast helps this transition. A nutritious balanced meal will give your body the energy it needs to begin the day. And not just your legs to walk to your car or your arms to blow dry your hair, it will give your brain energy to focus and concentrate throughout the day!

Meditate

Take a moment to be with yourself. A daily meditation habit can lead to reduced stress and anxiety, a clearer and more precise focus, and a greater sense of self-development. Completing a meditation session upon awakening allows your mind to flow free of distractions. It is one of the few moments in your day that will help you reconnect with your inner self and inner passion—the one thing that will determine success.

Write down three goals

Goal setting is an imperative part of personal growth. Without goals and proper planning, no true success will come to fruition (except for extremely lucky and rare situations.) Like meditation, writing when your brain is beginning to reboot will allow a clear flow of thoughts. It is the truest form of your self, before your thoughts are altered and steered by distractions.

Write down three things you are grateful for

The most important part of a successful life is to understand and be grateful for the present. Staying present in the moment will aid your ability to process situations thoroughly and realistically, while allowing you to understand the impact it will have on the future. After you write down your goals for the future, take a moment to think about three things you are grateful for in the moment. Try to think of different aspects of your life each day.

In the rare case you can’t think of anything new, try to think about why. Why are you struggling to think of special moments, people, or activities in your life, and what can you do to change that.

Source: https://inmarkmg.com/uncategorized/important-morning-habits-2/

Source: https://inmarkmg.wordpress.com/2018/02/07/follow-these-5-steps-for-a-better-morning/

White Plains Full Service Agency

As a small business in Westchester, NY it may be hard to develop your brand with so much competition in your area. You want your business to STAND OUT when someone comes across it on the web. Your logo, your website, and even your social media plays a big role in your branding. If your branding isn’t the best, the results (or lack of) will show in the long run. Your business may have a good ad on television that brings in a few instant sales, but a strong brand will have a greater return for a long time. People sometimes buy because they are tempted to (by an ad or friend), but the big sales come from your customers who believe in your product and your image. You’re in luck, on top of Supermarket Advertising, we at inMark are also a full service agency! Working out of our headquarters in White Plains, we bring a team of talented individuals who work everyday to ensure our clients are satisfied with their branding. 

What We Offer

  • Brand Development

When growing a business, building a brand is more important than the money you spend on your actual product. People relate to brands in one way or another. A customer can be looking to purchase a generic shoe brand, but come across the Nike brand. Everything he or she previously thought goes out the window, and the customer now goes for the more expensive pair, all because of Nike exceptional brand development. Think of it like planting a seed of awareness, by nurturing it your business will grow along with it.

  • Logo Design

Your logo is your business and your business is your logo. Our graphic designers can revamp your branding campaign with a custom made logo that you will love. Your logo is directly tied with your business, and the most well known brands don’t even have to say anything because of the traction of their logo! Just look at Apple. Check out this logo for a local mechanic shop GT Auto Tech!

  • Website Design

Creating a website for your business in this day and age. People like to look at clean, professional websites when purchasing a service or product. A lot of businesses do have websites, but are they appealing AND responsive? Websites aren’t just for computers anymore, customers have access to the web on their phones. Ensuring your website is responsive on more than one platform is a guarantee we abide by. On top of appealing and responsive, your website can be used as an ecommerce to sell without coming into contact with your customers! To the right is a website designed by our team for a local restaurant called Tesoro D’Italia Restaurant. 

  • Social Media

Approximately 70% of Americans use social media, according to Pew Research Center. That is an untapped market if you aren’t already taking advantage of it. Even if you are, social media is not easy to run for a business. Consistency and quality posts are key. Allow us to create and schedule content, while strategically following prospective customers, and maintaining a brand and voice across multiple platforms. These include Facebook, Instagram, Twitter, and more.

  • Copywriting

I would be lying if I told you your words don’t mean anything. They do! Especially online when it is your only way of communicating to your customers. You may purchase packages of email campaigns, website copy, and blogging. Whatever it is that your business needs, we can do!

  • Printing

A business card, flyer, or brochure is usually the first impression of your business and brand your client or potential hire will receive after speaking with you. Let our team of graphic designers create custom and professional branding materials for you to take where ever you go.

Every business needs work on their branding. Your small business can be the most well known in Westchester by coming to your local White Plains Full Service Agency! Contact us at inMark Media and we can get started on what is best for you!

 

Source: https://inmarkmg.com/web-development/white-plains-full-service-agency/

Source: https://inmarkmg.wordpress.com/2018/02/06/white-plains-full-service-agency/

Supermarket Advertising: What You Get

It’s important to understand the type of result you gain from investing in Supermarket Advertising. It is not uncommon to hear the ‘doubters’ question how exactly Supermarket Advertising is effective.The problem with assuming its ineffectiveness lies in the misconception of the purpose Supermarket Advertising serves. Luckily, we’re here to break down those misconceptions and reveal the truth behind the effects of Supermarket Advertising!

Direct-Response Marketing

Odds are that when you ask people outside of advertising what kind of results a good ad should have, they will often describe the effects of direct-response. When you hear direct-response you think of conversion. A Direct-Response focused-marketer will want to offer something in exchange for something else. While conversions are typically higher with direct-response focused advertising due to the nature of the ad, it does not do well in bringing in the metrics for response-rate. The truth is that Direct-Response only taps into the consumers ‘buy’ mode. In reality, effective and efficient advertising taps into ‘buy’ mode, as well as awareness, branding, and others.  

Brand Marketing

Brand Marketing is the sector in which supermarket ads are the most effective. The goal of a supermarket ad is not so much to sell, but to inform. When a company focuses on branding, they understand that the objective of the ad is to aid the client in choosing one company or individual over another. By utilizing Supermarket ads, the company or individual investing understands that they are making their services recognizable by having consumers repeatedly observing their ads in a space that they visit at least 2x a week. Then, when it comes time for the consumer to use a service or provider, the likelihood of choosing the Supermarket investor over their competition is higher because that consumer will have built a subconscious relationship with that provider. Branding brings overall awareness to a company which is vital for public relations, social media, and many other sectors within running a business.

As quoted by marketing expert Jason Falls, “Think of the two types of brand communications like this: Direct-Response Marketing helps people buy. Brand Marketing helps people choose.”

However, something worth noting is that Brand Marketing can also be used to get people to buy once you have established a relationship with the consumer where they chose you over others. Basically, you are more likely to get customer retention through Brand Marketing than with Direct-Response Marketing. Contact us at inMark Media and ask about our Supermarket Advertising opportunities near you! Space is limited! 

Source: https://inmarkmg.com/supermarkets/understanding-supermarket-advertising-2/

Source: https://inmarkmg.wordpress.com/2018/02/05/supermarket-advertising-what-you-get/

Social Media: Starting A Campaign

Are you a small business owner attempting to develop your brand? Looking for different ways to haul in customers or leads? Unless you live under a rock, with no access to WI-FI then you have no excuse on at least familiarizing yourself with the different platforms of social media. Having a strong presence on social media may have been the deciding factor for a consumer who just chose your business over your competitor’s, because of your exemplary use of social media. As a small business you may see no need for a strong presence in social media, but the opportunities are endless. Grow your brand across several platforms to reach your target audience, create leads, and convert them into customers. Let’s go through some steps to get you started, of course if you don’t have the time to keep up with your social media accounts, we at inMark Media can handle them for you!

Step One

Decide on the platform that is best for the goals you set and the market you wish to reach. There are many different platforms to use. You are not limited to one and one only, but try to stay as consistent as possible on the platforms you decide to use.

Facebook:  “Facebook remains the most popular social media platform”. This is important to know when you want to utilize a platform for its reach. Although 62% of Facebook users are 65 or older, you can still implement a good strategy for ad utilization if you’re target market is in the ages between 30 to 64. Everyone from your teenage children to your grandparents use Facebook.

Instagram: If you were really under that rock, you wouldn’t know that Facebook purchased Instagram only to expand ever more. Instagram is a great platform for posting visuals and engaging content. If you know this the kind of content you will be posting, go with the sure platform and post on Instagram.

Twitter: Twitter is in its own league. Doesn’t have the same clout as Facebook or Instagram, but can still hold its own. With more millennials using this platform, the right tweet can catch fire and reach the timeline of many users at once. With the option of posting a tweet using words, photos, videos, articles, polls, and more, being versatile is your best asset. “32% of internet users aged 18 to 29 continue to use the service.”  Twitter has also become a place to catch up on news or trending topics, and starting your own hashtag.

LinkedIn:  This one isn’t for everybody. This how professionals can market themselves, or their business to other professional’s you think would be a great fit for your company. If your goal is to partner up with another business, LinkedIn is a great way to get your name out in the professional world.

Step Two

Completing your profile for whichever platform(s) you are using is vital for the first impression a lead gets when clicking on your page. This is where people go read your bio, see what you are about, check out your profile pic, and make their initial assumptions of your company. Is this company professional? Are they working towards something? Whatever it is, it is important to be consistent with your branding throughout the various platforms you use.

Step Three

You’ve chosen your platforms, signed up, and completed your bio…now what? You can start with inspecting the pages of your competitors. Find them on social media and see what they do good, what they do bad, and mold a campaign. A campaign consisting of strategic posts, timing, following, and engagement.

Step Four

You can have the most eye appealing page in the world, but if you don’t have the right followers viewing it doesn’t do anything for your business. Follow people you wish to do business with, powerful leaders and influencers in your field, people who follow your competitors, anyone who…

a) Post Content You Can Share With Your Followers

b) Have Some Interest In Your Service or Product

c) May Repost Your Content

Step Five

Find a balance between your posts. You may not be getting the results you want because of the timing of your posts. As well as the content you are sharing. Be sure to post quality content your audience will deem useful, funny, or witty, that they can engage with and/or share. Don’t spam your followers with content 24/7 about your business. Let it flow, like a conversation with another person. You wouldn’t want to talk about yourself the whole time right? Appeal to your audience and your customer engagement will rise.

 

Handling a successful social media campaign can be stressful. They take a lot of planning to execute correctly, plenty of creativeness, and knack for posting quality content. Allow us at inMark Media to handle the stress of branding on social media. Contact us today and tell us about your goals using social media!

Source: https://inmarkmg.com/social-media/social-media-starting-a-campaign/

Source: https://inmarkmg.wordpress.com/2018/02/02/social-media-starting-a-campaign/

Did You Drink Enough Water Today?

If you can answer that question honestly with a Yes, then you are on the right track. You can tell if you’re not if your pee is saturated with color, or if it is clear, like the toilet water you are peeing into, you’re a rockstar! 

You know you’re drinking enough water if you go from always tired, consistent headaches, and unhealthy skin, to full of energy, head held high, and clear skin! The amount of water in the human body ranges from 50-75%. The average adult human body is 50-65% water, averaging around 57-60%. The percentage of water in infants is much higher, typically around 75-78% water, dropping to 65% by one year of age. The fact that we are made up mostly water is more evidence that we need to feed our bodies water consistently.

How much water should we consume on the daily? This number is very tangible, it has many variables. How old you are, how much exercise you’re doing, your age, everything. So how do we find out how much water we should be drinking? Here’s an answer I got from Mayo Clinic.

“The National Academies of Sciences, Engineering, and Medicine determined that an adequate daily fluid intake is:

  • About 15.5 cups (3.7 liters) of fluids for men
  • About 11.5 cups (2.7 liters) of fluids a day for women

These recommendations cover fluids from water, other beverages and food. About 20 percent of daily fluid intake usually comes from food and the rest from drinks.” 

This a good number to start at. But most people can hydrate themselves based on how dehydrated they feel. Others will never know that they are getting drowsy because of the lack of water intake. So my question to you is, did you drink enough water today?

 

 

 

Source: https://inmarkmg.com/culture/did-you-drink-enough-water-today/

Source: https://inmarkmg.wordpress.com/2018/01/31/did-you-drink-enough-water-today/

Why A Clean Work Space Benefits Everyone

The last thing on your mind as a small business owner that is doing everything possible to keep your business running, is keeping your work space clean. You may forget to clean every once in a while, but why should you make it habit? 

A clean work space benefits everyone in your office or facility. Here are a few reasons how it can help your business.

Find Everything You Need!

When your work space is neat and clean it is easier to remember where you put your important files or your favorite pen. Whatever it is, it will be harder to find when your work space is messy and disorganized. We’ve all heard a variation of “it’s my mess, I know where my stuff is”, but lead by example and promote a clean environment so there is no room for misplacing important belongings.

A Clean First Impression

It is important to leave a “clean” first impression on your clients and prospective employees. You wouldn’t like to walk into a room that looks like this… (This is dramatization, I hope you never walk into a room like this)

If you did you probably wouldn’t want to do business with this person or purchase their services. Same applies to the people walking into your place of work. Keep your work place neat and clean and you’ll impress everyone who comes in the office.

Good Branding

Adding to the first impression you set for new clients and employees, consistent cleanliness can help with your branding. Some people spend thousands of dollars for new branding campaigns. What is better than getting it done for free? When people think of your business you want them to know you are clean. Cleanliness in the mind of the consumer is directly tied with success. They will probably choose to do business with someone who is clean with their business.

Employee Attitude 

You won’t be the only one walking into their office with a smile on. Your employees will be happier. Coming into an organized desk and a clean environment can make you feel refreshed. Every day is a new day. If it was disorganized and cluttered, you may be slowing down the productivity of your employees because who wants to spend 8 hours in a place that is unclean? An organized environment can directly result in better productivity from your employees. Keep everyone happy and work clean!

 

Source: https://inmarkmg.com/culture/why-a-clean-work-space-benefits-everyone/

Source: https://inmarkmg.wordpress.com/2018/01/30/why-a-clean-work-space-benefits-everyone/