Which Marketing Channel Should a New Business Use?

In some aspects it’s very convenient that communication and media are practically embedded into our daily lives. But, in terms of figuring out which marketing channels to use, this creates an extremely overwhelming atmosphere for new and existing businesses.


So, where do you begin?

businessman is thinking.

Well, first we need to understand the differences in two strategies: one or multi-channel marketing. Although the latter is more advanced and usually used by bigger companies with larger marketing departments or hired marketing consultants, the strategy may not be completely out of the question for a newer, smaller company.


But, this multi-channel marketing strategy is often where things can get pretty overwhelming and convoluted. Why? Because each individual channel also has various techniques and processes that serve different purposes to master brand-to-consumer communication.


Instead, let’s take a seat back, look at your company and its goals, and answer some basic questions.


  • Who are you trying to reach?


  • Where are those consumers the most?


  • What marketing channel can you use to reach those costumers at those places?


Sure, it may seem like an oversimplification, but overcomplicating the issue early on will only lead to an extremely messy situation later.


So, how are these questions going to help you?


Well, it seems obvious enough, but understanding who you are trying to reach is the foundation for your entire marketing strategy. If you begin creating SEO content about children’s toys, but you are trying to reach children aged 8-12, you’re already setting yourself up for failure.



Tip: Age is not enough. Learn more about your target audience than you think you need to know. Where are they from? What do they like to do? What do they do in their free time? All of these questions (and many more questions) will help you determine the answer to the next question: where is your target audience?


So, creating SEO content wouldn’t be the best idea for 8-12 year olds, because they probably aren’t going to sit down to read and article on “the history of toy robots.” But, because of their placement in the younger generation, they probably are on the internet a decent amount. So instead of SEO, maybe create an Instagram or Twitter account, and/or create ads to appear on other apps. Figuring out the best channels to use for your business shouldn’t be too hard when you boil your business, and its goals, down to its most simplistic form.


Remember who your target audience is, where they are, and what they want. These three rules will lead you to the best marketing channels to use. If properly conquering a marketing strategy still seems slightly overwhelming, there is no shame in reaching out to a marketing agency for more guidance!


Source: https://inmarkmg.com/uncategorized/which-marketing-channel-should-a-new-business-use/

Source: https://inmarkmg.wordpress.com/2017/12/01/which-marketing-channel-should-a-new-business-use/


Benefits of Exercising Regularly

There are many more benefits of exercising regularly than there are drawbacks. Exercising regularly can help you in almost anything you want to improve on in your life. It can range from having a better body, to changing your mood, better sleep, and even having more energy. Don’t you wish you woke up to go to work actually having the energy to get through the day? Try starting off with a light run of some sort everyday, that will get your blood flowing.

Your Body

Pug Personal Trainer

Depending on the amount of exercise you do it can help you lose weight and tone your body, or just maintain the weight you are currently at. The more intense the exercise is the more calories you are going to burn. Burning calories is what helps you lose weight or open room for more calories to be indulged. Your exercise can either come from the gym, at home, or even on the way to work when you decide to walk up those dreadful stairs. Consistency is key!

Your Mood

Finger art of friends.

Sometimes we get down on ourselves and need an emotional lift. People turn to many things to change their mood, but one of the best is exercising regularly. Exercising can be a good stress reliever when we’ve had a long day. Going to the gym or even on a 30 minute walk can help release various brain chemicals that can help relieve stress. The progress you make on your body will also help with your mood when you look in the mirror and see improvement.

You Energy 

Fitness equipment and healthy food composition.

Ever feel like you get tired too quick? Walking up one flight of stairs feels like you just walked up three? You guessed it! Exercising regularly can help with that. Exercising builds endurance and improves your muscle strength. Staying active gives you a better quality of life, in all aspects of it. It will better your blood flow, your heart and lungs. Long story short, you will be able to do more while getting tired less.

Overall Health

good health and good life

Like I said earlier, there are many more benefits to exercising regularly than there are drawbacks, if there are any. You will feel like a different person if you exercise consistently. You will not only FEEL better, but you will BE better. The more active you are the better your heart and lungs operate. It can also help clear your mind leaving you happier and more relaxed. So next time you want to take that elevator, think of your health and take those stairs.


Source: https://inmarkmg.com/agency/benefits-of-exercising-regularly/

Source: https://inmarkmg.wordpress.com/2017/11/29/benefits-of-exercising-regularly/

The Culture at inMark Media

Working your typical 9 to 5 will get very repetitive and dull. Waking up every morning to rush to work, driving through traffic, and dealing with those coworkers, who are just that, coworkers. When you work at inMark Media you really found a diamond in the rough.

The culture here is different than others, it is very uplifting and fun. Working with so many likeminded positive people will change those coworkers to friends that you work with. This makes everything you do just that much enjoyable. You want to get up in the morning, you don’t mind the traffic you have to go through, you are happy to be with your friends, and there is a lot of Dunkin’ that goes on around here.

It all starts from the top. Franco and Marco, our CEO and COO respectively, are both putting in efforts to instill that kind of culture in the work place. Hiring like minded people is very difficult, you don’t actually know a person until you hire them, anything before could be a bluff. After you hire the right people maintaining the culture should be a little easier. Franco and Marco instilled a sense of family, everything is so transparent with open door policies, team trips, and daily huddles. Everyone is always in communication in our group chat and pushing others to be the best versions of themselves each day.

Once Marco and Franco have instilled the culture they want, it is up to everyone else to buy into the culture to set it in stone. That is exactly what has happened. Your coworkers at inMark Media, strive to be the best versions of themselves, while encouraging others to do the same. Whether its going to the gym before or after work, denying the pizza from the new guy who has yet to learn the healthy lifestyle, or even a simple text of appreciation, at inMark Media we always grow as a family.  To get to know each of the team members click here.


Source: https://inmarkmg.com/culture/the-culture-at-inmark-media/

Source: https://inmarkmg.wordpress.com/2017/11/28/the-culture-at-inmark-media/

Meditation and Its Benefits

Everybody is not lucky enough to have time solely for themselves, spend most of the day stressing about things out of their control, and never find the time to relax. Little do they know, relaxing your mind and focusing it on yourself for at least 10 minutes a day can do so much for your mental and even physical health. There are multiple studies showing the benefits of meditation and how important it is to our daily routines. Meditation greatly reduces stress, helps clear your mind, and increases our capacity to find ourselves within the world we live in. After reading this, I want you to give yourself some time away from everything that stresses you out, and mediate to better yourself.

Mental Benefits 

To get the full benefits of meditation, one must reach a relaxed state mentally. This prevents constant stimuli from entering the brain pathways, which in turn allows the brain to be fully relaxed and in a state of deep rest. Meditation is not only a technique to relax, it is a practice of self care that helps the practitioner to become more in tune with the inner self. Here is a list of the mental benefits that go hand in hand with meditation.

  • Emotional Stability
  • Creativity Increases
  • Happiness Increases
  • Peace of Mind
  • Problems Become Smaller (My Favorite)
  • Improves Mood and Behavior

Physical Benefits 

When meditating you are replacing Beta waves (functioning brain waves) for Alpha waves (relaxed brain waves), which allows the nervous system to relax and improve functionality. This leads to a list of benefits to your overall physical health.

  • High Blood Pressure May Decrease
  • Immune System Improves
  • Overall Energy Level Increases
  • Decreases Tension Related Pain
    • Ulcers
    • Insomnia
    • Headaches
    • Muscle and Joint Problems


Knowing all the benefits of mediation it is hard to not implement it in your daily routine. Although, it is very beneficial to our bodies as a whole, it also takes reap the benefits of meditation. It involves an ongoing process of repetitive meditation and practicing self care. It won’t come overnight, keep at it and you will see your world change right in front of you!




Source: https://inmarkmg.com/culture/meditation-and-its-benefits/

Source: https://inmarkmg.wordpress.com/2017/11/22/meditation-and-its-benefits/

Attitude is Everything, Choose Positivity!

Your attitude is the way you perceive the world around you and it will affect your life, good or bad. Attitude like many other things is a choice. It gets complicated when the attitude you chose was learned. For example, a child who is growing up with a pessimistic guardian or only experiences the worst of what life has to offer, will develop a negative attitude towards the world around them. Learning to be optimistic will better your life in more ways than one could imagine. The attitude you have towards the situations that occur in your life will in return make it daunting or a learning experience. What you take from a given situation can I either make or break you, this is why optimism is key. An optimist can make any situation go from the worst thing that ever happened to a slap on the wrist. Attitude is contagious, so spread positivity and surround yourself with like minded people. Here is a few ways to live a better life.


Smiling calls for an instant boost in mood. Think of whatever makes you smile, hold that thought for a minute. You will feel better after, and the person next to you will thank you. Smiles are just as contagious as a yawn, spread the happiness. It is a lot easier to be positive when you are feeling good and smiling releases the right endorphins to do so. Another plus are the comments you will get!

Start Your Day Right 

The only thing as important as how you start something, is how you end it. Starting your morning with a daily routine can help jumpstart your mood. It can be as simple as waking up 10 minutes earlier for some meditation. Listening to your favorite song, watching your favorite tv show, and even better, going for a jog.

Appreciate The Small Joys 

People tend to wait for the monumental moments in their lives, for example, graduating school, getting a stable job, and getting married. Waiting for these moments will stress you out when they don’t come as planned. Look forward to the small joys that are in our lives everyday. Waking up in the morning, that plate of food that makes your mouth water, your friends and family, whatever makes you happy.


Take Charge 

When life isn’t going your way, its easy to put the blame on your surroundings. Rather than saying “I could have studied more for this test”, we say it didn’t go well because “My roommate didn’t let me study”. It’s easier to play the victim rather than a creator attitude. Once you are able to take charge and own up to our flaws, you will live a better life knowing you are in control.


Source: https://inmarkmg.com/culture/attitude-is-everything-choose-positivity/

Source: https://inmarkmg.wordpress.com/2017/11/21/attitude-is-everything-choose-positivity/

How Grocery Dividers Can Increase Your Company’s Brand Awareness

You’re at the supermarket, and it’s about time to check out. There’s already a costumer checking out in front of you, so you reach for the grocery divider on the checkout lane to separate your purchases from theirs. But, you quickly realize this is not any ordinary grocery divider.

Sure, you’ve seen grocery dividers before, but this one is different—it’s branded. InMark media’s brand bars offer advertisement space on grocery dividers in supermarkets across the country. Unlike other grocery dividers with advertisements, inMark Media’s includes a three-inch billboard that displays clearly branded advertisements for small and medium companies. Not convinced brand bars can suit your business? Check out what your business can benefit from advertising on an inMark media brand bar.

1. Just you and your market


Arguably one of the best perks of our braded grocery dividers is the exclusivity that comes with them. When you decide to make a (very smart) decision to advertise your small business on one of our brand bars, you are embarking on an exclusive opportunity. What does that mean for your small business? That your business is the only one in your industry that will be in your target market’s supermarket. So, all the shoppers will remember you, and only you, next time they need a lawyer, lawn service, etc.


2. They’ll see you again, and again, and again…


When you go to the grocery store and purchase something, you have to check out. It doesn’t matter if you go there three times in one day, three times in a week, or three times in a year.  The check-out process is completely unavoidable, and so is seeing the grocery dividers where your company’s advertisement could be! Repetition is one of the most important parts of building a brand, and branded grocery dividers make it almost completely effortless and almost guaranteed.


3. Completely tangible


There’s no better way to reach your market than to be in their hands—literally. Grocery dividers are tangible and constantly used by grocery shoppers. But, our brand bars take that to the next level, with a three-inch, completely unique, advertisement space for small businesses. It is so unique, that shoppers are bound to take take note of it.


Listen, everyone goes to the supermarket. I mean, do you know a single person who has never stepped food in a supermarket? Probably not. Make an investment in your small business that could lead your company right to your target market’s feet. Whether it’s a brand bar, cart corral, or brand bin, inMark media has all the advertising tools to bring your small business to success.

Source: https://inmarkmg.com/supermarkets/how-grocery-dividers-can-increase-your-companys-brand-awareness/

Source: https://inmarkmg.wordpress.com/2017/11/20/how-grocery-dividers-can-increase-your-companys-brand-awareness/

8 Tips to Master Holiday Marketing Campaigns for Small Businesses

The holiday season is an extremely useful time for small businesses to experience monumental progress in sales, brand awareness, and market growth. But, too often the seemingly endless possibilities lead businesses to chose marketing campaigns that fall short. Follow inMark Media’s tips for small business holiday marketing campaigns, and your business may be celebrating a new year and a large return on investment:



  1. It’s never too early to begin planning


Seriously. If you even think for a moment that ‘maybe I can wait a few weeks,’ you’re already wasting time.


Planning your holiday marketing campaign early (even as early as July) will help you think of any potential issues that may arise before it’s too late. Not to mention, launching early (if your competitors are taking a seat back for the time being) will give you more attention from a larger portion of the target market, too.


  1. Don’t assume that people will go searching for your promotions


Don’t get lost in the vast sea of advertising and promotions during the holiday season. Repetition is key. Your ads should be eye-catching, yes, but they should also be in abundance. Constantly remind your audience about the sale you’re having, the hashtags users should put in their posts to win a gift card, or the spirit your company exudes during the holidays. Without these reminders, your company may slip into the pits of lost revenue.


  1. Chose your stance on Black Friday—and stick to it

No, not whether you’re going to have Black Friday sales, but when your store will open. The open-on-thanksgiving debate is highly controversial to both costumers and companies. To avoid any unwanted bad rep, make sure you have a solid stance on the issue, and don’t contradict what you say with what you do. AKA, if you preach throughout that “family is the most important part of the holidays” but require all employees to staff your store on Thanksgiving, you may be creating a not-so-honest and not-so-transparent brand.


  1. Tell your costumers what they need

Gift guides are one of the best holiday marketing investments a company, especially retail, can make. Throw together a quick guide, or reach out to a media company to do it for you. Start by sectioning off the guide with “gifts for her,” “gifts for the kids,” “gifts for parents,” sections. Costumers often want help with holiday shopping. Giving them an easy-to-follow guide will ease their shopping anxieties. If you can convince your audience that your products are something they need not just something they should look at, you’ll come out a winner.


  1. Figure out how to relate your brand to the holidays


Whether you run your own dental practice or sell tires for cars and trucks, every business can relate to the holidays. Sometimes it just takes a little creativity. Let’s take a dental practice for example. If your goal is to increase brand awareness, create a unique holiday candy giveaway. Caption your social media posts with thoughtful quotes like “we’ll help you fix up your teeth after all this sugar.” Then, ask users to follow your page, like your picture, and comment a friend to be entered into the giveaway. This can grow your social media reach exponentially.


  1. Chose a voice and stick with it.


Consistency is essential during the holiday seasons. If your brand is flip flopping between gung-ho holiday advocate and nothing more than a ba-humbug, you’re going to confuse your audience to the point of no-purchase. Instead, choose a solid attitude and voice and continue it from Thanksgiving to New Years.


  1. Donate a portion to charity—and mean it.


The holidays are naturally a charitable time of year. But, constant pushes for extra donations from customers upon checkout can create an overwhelming atmosphere. Instead, donate a percentage of the company’s profit to a charity. This gesture takes the pressure off the costumer while encouraging them to make the purchase in the first place (granted they know about your donation). And, they may be more likely to make a return visit.



  1. Measure your outcomes

Whatever path you decide to take, make sure your holiday marketing is completely measurable. Tracking a proper return on investment will help your company when a new holiday season rolls around.


Need more help figuring out what campaign will bring the most benefit to your business? Click here for more.




Source: https://inmarkmg.com/uncategorized/8-tips-to-master-holiday-marketing-campaigns-for-small-businesses/

Source: https://inmarkmg.wordpress.com/2017/11/17/8-tips-to-master-holiday-marketing-campaigns-for-small-businesses/