Advertising for your business can be daunting because there are so many options. In addition to print, you have the rise and dominance of the digital and social world. So with an infinite amount of options -and a not so infinite amount of money- the pressure to choose the right option is high. However, if you have a small to medium-sized business, the struggle to make a decision is over! As mentioned on several other blogs- both on this website and others- supermarket advertising is a prime method for reaching the attention of potential clients in the local community. Most supermarkets average 15,000 to 30,000 shoppers each week with 2-3 visits per family per week. In addition to being the most frequently visited location in your neighborhood; the supermarket is a platform that allows for different kinds of advertising space, adding variety to how your target market recognizes your business. Because communities are so closely connected to grocery stores, they are the ideal places for targeted, direct advertising.
But let’s break it down even further. Since no two business industries are alike, we have narrowed down the top five types of businesses that benefit the most from supermarket advertising.
When people need a lawyer, they’re usually looking for someone nearby. In addition to this, people want someone who they can trust and will be approachable. Advertising in the supermarket not only shows how local your services are, but sends a message to potential clients that you are willing to reach them where they are, thereby building trust.
Because most real estate agents establish a client base through word of mouth, the need to build and retain a reputation in the local community is extremely important. Start at the base of that community with your local supermarket.
When people are seeking medical services, they are not likely to travel extensively. This is because the nature of medical services is often in response to something that is happening to the patient in real time. Beat out your competition by placing your ad somewhere where the patient frequently visits, and is sure to notice on a weekly basis.
Insurance companies are most appealing to the household’s primary decision maker, who are also the most likely to take charge of grocery shopping. Meet your audience where they visit the most!
Auto Dealerships depend on repetition and visibility. The supermarket is the perfect place for both of these things since it is the community go-to and shoppers go to the store 2-3 times a week.
Supermarket advertising builds brand recognition through repetition, visibility, and location. Being seen, seen often and seen by the right people are vital in creating clout for your business, especially within the local community. For more information on the types of products we offer visit our supermarket page.