How Emotional Intelligence Will Lead to Success

InMark isn’t just a company; it’s a team that works thoroughly and efficiently to reach company and individual goals. One of those goals is team bonding and building. It’s a key aspect to the success of inMark and, really, any company, organization, or group that is shooting for the stars. One way inMark Media maintains team relationships is through emotional intelligence.

Emotional Intelligence is the ability to react to situations with control, empathy, self awareness and social awareness in a way that maintains relationships, is motivating, and self-regulating. In other words, it’s people skills. Yes, technical skills, IQ, experience using software and job-specific skills are all necessary for employment. But, what truly makes an outstanding leader outshine a good leader? Emotional intelligence.

It’s like working out

Emotional intelligence requires you to rewire your brain’s innate impulses and habits. Let’s look at an analogy:

Say you work out 5 days a week, every week, for 2 years. After two years, you’ve established discipline. You’ve trained your body to act a certain way, to change, and to develop. It probably wasn’t easy in the beginning to leave work and go straight to the gym or wake up at the crack of dawn to get on the treadmill. But, after 2 years these actions feel like the other aspects of your everyday life. You’ve created a habit!

That’s the whole concept behind emotional intelligence. The only difference? You’re ‘working out’ your mind instead of your body. Some people are naturally more self-aware or in-tune with people’s emotions, so developing emotional intelligence won’t be a struggle. Others are born into unfortunate situations and have deep-seeded family issues. These people may require more practice and mind training.

But, Regardless of our emotional brain makeup, we can consistently learn and develop emotional intelligence through plasticity, a “term that neurologists use to describe the brain’s ability to change” [1]. Over time, these practices will become intrinsic habits.

It creates trust

Understanding and maintaining control of your emotions will help you subdue the urge to act on an emotional impulse. Every human has emotions. They are our first reactions to any situation we are in. Gaining control of our emotions is not pretending they don’t exist; gaining control helps us accept our emotions and work them into our favor. Will you get mad that you weren’t offered the job you had been dreaming about? Probably. Should you slam your fist against the wall 15 times to let that anger out? Probably not.

Obviously, that’s an extreme example, but it gets the point across. With emotional intelligence, you understand your emotions, and you’re able to react to situations in a mannerly way. This is especially important for leadership positions. Leaders who are attempting to establish an environment that fosters success and improvement need to acquire employee trust. It’s human nature to be drawn to situations and cultures where we are treated fairly and equally.

For all aspects of life

Emotional intelligence, as a tool and as a way of life, is important to all aspects of

ultimate succession. Whether you’re acting as a leader to your employees, a father or mother to your children, or a teacher to your students, an advanced emotional intelligence creates habits that allow you to act properly. ‘Book smarts’ are important. But, understanding the emotions of others creates an environment that fosters productivity and success.






Be A Student of the Process

Everything is better when you work for it don’t you think? Water tastes like everything after a long work out, a fish tastes better after you catch it, and finishing a race feels much better when you’ve been training hard for it. This goes for many areas in our lives, and sometimes we are conditioned to reap rewards for not doing anything, like when we all get participation trophies in little league or awards for doing the bare minimum. Carol Deck, the author of the book, Mindset, nails the idea of working for something by saying;

“Becoming is better than being.”

The joy of being great comes from the process it took to get there. If we all started at the top, it wouldn’t mean as much to us compared to actually putting in the hard work, going through the struggle, and pushing forward. It is what makes us human. What would success mean to us without struggle? Not much.

It would be hard to be satisfied if everything is given to you on demand. Take pride in your struggle and in your hard work because it is what you bring to the table. We all live through different experiences and that is valuable in itself. Next time you think you can’t do something, remember that the process of getting it is what makes life worth living.

Enjoy the rest of your week and continue to be disciplined in your practice. There is beauty in working hard. 






inMark Media: Advertising and Media Agency

As a small business in Westchester, NY it may be hard to develop your brand with so much competition in your area. You want your business to STAND OUT when someone comes across it on the web. Your logo, your website, and even your social media play a big role in your branding. If your branding isn’t the best, the results (or lack of) will show in the long run. Your business may have a good ad on television that brings in a few instant sales, but a strong brand will have a greater return for a long time. People sometimes buy because they are tempted to (by an ad or friend), but the big sales come from your customers who believe in your product and your image. You’re in luck, on top of Supermarket Advertising, we at inMark are also a full-service agency! Working out of our headquarters in White Plains, we bring a team of talented individuals who work every day to ensure our clients are satisfied with their branding. 

What We Offer

  • Supermarket Advertising

With several different options to choose from, we make it possible for you to reach your local market easily at a cost-effective rate! Focusing on repetition, exposure, and a precise target audience, we can make your business the most well known in the area. Through this repetitive approach, your brand will be in the minds of your consumers. Learn more about supermarket advertising. 

  • Brand Development

When growing a business, building a brand is more important than the money you spend on your actual product. People relate to brands in one way or another. A customer can be looking to purchase a generic shoe brand, but come across the Nike brand. Everything he or she previously thought goes out the window, and the customer now goes for the more expensive pair, all because of Nike exceptional brand development. Think of it like planting a seed of awareness, by nurturing it your business will grow along with it.

  • Logo Design

Your logo is your business and your business is your logo. Our graphic designers can revamp your branding campaign with a custom made logo that you will love. Your logo is directly tied to your business, and the most well-known brands don’t even have to say anything because of the traction of their logo! Just look at Apple. Check out this logo for a local mechanic shop GT Auto Tech!

  • Website Design

Creating a website for your business in this day and age. People like to look at clean, professional websites when purchasing a service or product. A lot of businesses do have websites, but are they appealing AND responsive? Websites aren’t just for computers anymore, customers have access to the web on their phones. Ensuring your website is responsive on more than one platform is a guarantee we abide by. On top of appealing and responsive, your website can be used as an e-commerce to sell without coming into contact with your customers! To the right is a website designed by our team for a local restaurant called Tesoro D’Italia Restaurant.

  • Social Media

Approximately 70% of Americans use social media, according to Pew Research Center. That is an untapped market if you aren’t already taking advantage of it. Even if you are, social media is not easy to run for a business. Consistency and quality posts are key. Allow us to create and schedule content, while strategically following prospective customers, and maintaining a brand and voice across multiple platforms. These include Facebook, Instagram, Twitter, and more.

  • Copywriting

I would be lying if I told you your words don’t mean anything. They do! Especially online when it is your only way of communicating with your customers. You may purchase packages of email campaigns, website copy, and/or blogs. Whatever it is that your business needs, we can do!

  • Printing

A business card, flyer, or brochure is usually the first impression of your business and brand your client or potential hire will receive after speaking with you. Let our team of graphic designers create custom and professional branding materials for you to take where ever you go.

Every business needs work on their branding. Your small business can be the most well known in Westchester by coming to your local White Plains Full Service Agency! Contact us at inMark Media and we can get started on what is best for you!




7 Ways to Get Your Tweets Noticed

Social media is hard to use for a small business like yourself, and Twitter can be even more difficult staying relevant to the fast-paced approach of trending topics. Used properly and these outlets can bring great success to your brand and business. So, how does one get noticed on Twitter? 

  1. Personalize your retweets

Adding retweets to your twitter arsenal is one of the easiest ways to stay on your followers’ timelines. But, that doesn’t necessarily mean they’ll be looking at you. They may just be looking at the person you retweeted. Instead of retweeting, quote tweet relevant tweets and add a personal touch. This will increase engagement with your page.

  1. Trending topics

When something is trending, especially in your area, that means a lot of people care about the topic enough to be tweeting consistently about it. Those who aren’t tweeting may also click on the trending topics to see what the conversation is all about. So, if you see a trending topic that you can relate to the brand and goals of your company, tweet about it! You’ll most likely increase your page’s exposure.

  1. Visuals

Most people are using Twitter on their mobile devices. That means a tweet filled with 140 characters may not be as visually attractive as a tweet with visuals or links. People want to interact. You just have to give them the tools to do so.

  1. Replies

Engagement with your audience is a two-way street. You can’t expect your followers to reach out to you if you aren’t giving them the time of day yourself. Even if they never mentioned your twitter handle, reply to relevant tweets with a clever, useful, even witty response that will leave them yearning for more.

  1. Questions

The easiest way to get responses is to ask questions. But, don’t make them nonsense questions that your target audience wouldn’t answer. Make them insightful and meaningful. Not “What’s your favorite color?” but “What is your biggest struggle for marketing your small business?” Real questions that give you real answers.

  1. Polls

But, let’s be honest. Not everyone is comfortable replying to questions publically, especially if they are too personal. But, a good way to maintain engagement with your Twitter audience is posting polls. They’re extremely easy to make and are available for 24 hours to respond to. The only downside is you can’t see exactly who responded. But, on Twitter, engagement is engagement. The more, the better.

  1. Advice

If you’re positioning yourself as a credible source, then you need to start sharing some credible, useful information. Retweeting is great, but if it isn’t coming from you, all you are doing is giving that source the accreditation you were longing for. Instead, use your own voice and share some insightful tweets.

Follow inMark on twitter and contact us for questions and services!



Grow Out of Your Comfort Zone

Change is inevitable and is a large factor in life. Most people fear change and the unexpected, but the key is to embrace it! If you are not undergoing change, you are not growing. When a company becomes comfortable, they operate in means of what they are used to, rather than implementing new strategies that ultimately lead to greater success. Innovation can cause a business to prosper and prevent it from becoming obsolete. Whether it’s finally using social media to market your company, or introducing a new sales approach, do not fear the unknown! Take action towards growth because it is exactly what your company needs to survive.

Keep an open mind:

 As a leader, employer or even an employee, sooner or later you must recognize that you are not the only person with a source of ideas. Establish an environment where people will be heard and feel comfortable openly communicating their ideas. It is important to realize “newcomers” may have fresh, new thoughts to contribute, as opposed to veterans who have been in the business for a longer period of time. An idea that sounded crazy 3 years ago, might be exactly what your company needs now. Your co-workers can help generate innovation and potentially bring what you need to the table.

Take action! Don’t be hesitant:

Many of us get caught up on waiting for the perfect moment to implement a new idea. You are wasting your time by doing so. You cannot wait for the perfect moment because it will never come, you must create the perfect moment by taking action. If you have a great idea the best thing you can do is just get started. You’re better off getting into the market, undergoing trial and error, learning, growing, and upgrading as you go, than to wait for the “perfect moment”. 

The more you learn, the more you earn:

As a marketer or any business person for that matter, you must have a learning mindset. The more you learn, the more you will be able to adapt to change and continue to grow as a person and a business. Being able to adapt to the environment around can determine whether your business will sink or float. Keep learning and keep earning!

Stay positive:

It is always important to pursue growth with a positive mindset. Remaining positive even when progress is not immediately noticeable, is important not only to you but to those you work with as well. Positivity is contagious and can affect the morale of those you surround yourself with. If you want a healthy and efficient work environment, it is your job to stay positive.



The Grind Never Stops!

Life can get difficult when you are constantly looking for your next move and at times we fill our plates with so much that we forget our veggies eating all the chicken.

When you have your mind set on something, even if it is just a phase, do it at your full potential. Many times we get clouded by looking for our “passion”, some people find it easily, others spend their entire lives testing the waters. It isn’t easy finding it but when you focus on a skill or talent give it your 100% and become the best that you can be, because you can.

Michael Jordan once said

“If you can’t stop thinking about it, don’t stop working on it.”



Be like this avocado… he might just get it to stick one day!

You might go home after a long day of work, working on your craft, or studying for a career path, but if you are still thinking about getting it right or getting better, DON’T STOP WORKING ON IT. If you are like most people, you aren’t born with a passion, and you may have raw talent but that calls for hard work to “perfect” it. Fortunately, one can never truly perfect something and that is perfectly alright, it leaves room for GROWTH.

To grow we need to go through struggles, we need consistent challenges, and if you stop thinking about what you want you might not want it as bad you thought. Rolling with the punches is a part of life and it should push you to get back up and try again. Live life with the mindset of owning your craft. If you have your hands in too many places, let some things go! We work better with clarity and focus, not stress and regret.

We implore you to take a step back and think about the path you are on. Do you have too much on your plate? Are you focused on too much? Are you giving it your all when it comes to what you want? Think about it and recourse your energy, prioritize your goals and don’t stop working on them!

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Supermarket Advertising Options

With supermarket advertising you are not limited to one space, inMark provides a few options to reach your target audience. We often promote our brand bars to local businesses, but we offer other products like welcome centers, shopping carts, cart corrals, brand bins, brand benches and now, DIGITAL SCREENS! Here are some brief descriptions of our products for you to choose which is best for your business!

Brand Bars

Brand bars are not the typical grocery dividers you see in every checkout lane. At inMark Media, we have an innovative design that separates it from our competitors. Our nifty brand bars are made with a 3-inch billboard that displays a double-sided advertisement, guaranteeing passive revenue and engagement from your local market.

Welcome Centers

Our welcome centers are strategically placed at the entrance or exit of the store. The first or last thing a customer sees coming in and out of a supermarket. These welcome centers stand at a whopping 71/2 feet tall for precise targeting to guarantee you get noticed.

Shopping Cart

These are special because we place your ad in every cart in the store! Customers will be walking around with your ad for the 30 to 60 minutes they spend in the supermarket. That is a lot of time spent with your ad and can create countless opportunities for you.

Cart Corrals

Cart corrals are strategically placed in the parking lot where customers are either glancing at it on the way in or putting their carts back at the end of their experience.  These corrals are 30″ by 46″ so they are big enough to get the attention of customers walking into a supermarket.

Brand Bins

These garbage bins are covered with ad space for your business. Strategically positioned at the entrance and exit of the store, customers eyes will be drawn to the bins because of the colors. It’s not your average bin that you just walk by and throw your trash in. With the help of our graphic designers, these bins will be the most important trash bins you ever come across.

Brand Benches

These are your typical ad filled benches you see at bus stops and on the street. Only thing is, ours are placed where shoppers may take a seat if they are waiting for a cab or for the car to pull around.

With so many options to advertise in supermarkets, why wouldn’t you? Partner with us at inMark to get the most out of your ads. That isn’t our only specialty. Let us know if managing your social media or webpage is too much for you, we can help. Contact us at inMark Media so we can get to work!

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It is human nature to want what we don’t have